With every trend of the past, millennials are here to unearth said trend and completely destroy it. Make no mistake, we will Instagram, meme, gif, and theme-party it into utter oblivion. The Nike Cortez is our most recent target. These shoes were made iconic back in the 70’s and represented the essence of “cool girl” style. The most famous of the representations being Farah Fawcett in the infamous picture series that still has me wondering if I should take up skateboarding.
The first time I ever saw this shoe was in Forrest Gump, and I fell in love. Jenny had just given Forrest a nice, new, glossy pair and the moment he pulled them out of the box, I was sold. And, while it might be weird that a young girl drew inspiration from a jogging, bearded man in his thirties, I’m pretty sure it has been said that inspiration knows no bounds. As to be expected, the resurgence of this particular shoe has brought along many of the heavy hitters within popular culture today. Models and actresses don the classic style in both photoshoots and highly curated pictures posted to their Instagram accounts.
Most recently, Bella Hadid, of the very awkward and extremely viral Complex interview, recreated the Farah Fawcett photoshoot with Nike for the 45th anniversary for the shoe in May of 2017. Plus sized model, Paloma Elsseser, and a group of her friends known as “The International Girl Crew” also joined the ranks of young people promoting these classics with their own custom design. Nike is still angling these sneakers to young audiences and giving a face to modern-day trendsetters. Unlike in past iterations of the iconic shoe, these days, the Cortez comes in an array of styles. Velvet, suede, and leather are only some of the choices offered. Do you want an all royal blue sneaker to match that hoodie and jogger set that you got from Kith? Or perhaps, you’re looking to just remain chill and go with an all white pair for brunch at Botanica… For whatever look one is trying to achieve, millennials have figured out that the famed Cortez is a shoe that can aid in that goal. Well… at least until we resurrect the next deceased sneaker from their forgotten grave- I’m looking at you, Sketchers.